Einzelhandelsplanung und -optimierung

Wechseln Sie von einem produktzentrierten Warenplanungsprozess zu einem kundenorientierten. Definieren Sie Ihr Sortiment, Ihre Positionierung, die Preisgestaltung, Werbeaktionen und Produktlebenszyklen, um die Rentabilität mit Retail Planning zu steigern.

Vertrieb kontaktieren Demo anfordern

IDC MarketScape: Weltweite Anbieterbewertung für Lösungen zur Preisoptimierung im Einzelhandel 2025–2026

Bericht lesen

Wichtige Anwendungsfälle für die globale Einzelhandelsplanung

Verbessern Sie die Effizienz Ihrer Einkaufsteams

Optimieren Sie Ihre Waren-, Lager- und Planungsprozesse und bieten Sie den Verbrauchern ein attraktiveres und lokalisierteres Produktsortiment.
Schaffen Sie einen ganzheitlichen und einheitlichen Planungsprozess

Nutzen Sie wichtige KPIs, um auf die veränderten Erwartungen der Verbraucher einzugehen, neue Ziele zu setzen, präzisere Budgets zuzuweisen und attraktive Sortimente anzubieten.
Stellen Sie Ihre Kunden in den Mittelpunkt Ihrer Aktivitäten

Setzen Sie eine schnelle Implementierung mit einem Planungsprozess um, der die Kunden von der strategischen Vision bis zur Umsetzung in den Mittelpunkt Ihrer Geschäftstätigkeit stellt.
Treffen Sie effektive Preisentscheidungen und minimieren Sie Preisnachlässe

Schützen Sie Ihre Gewinnspanne. Nutzen Sie gezielte Werbeaktionen, Preisnachlässe und Angebote, um den Gewinn und die Verkaufszahlen zu maximieren.

Retail inventory planning software features

Choose a retail planning solution that provides a strong foundation and opportunities for more profitable inventory investments, with the help of retail AI and ML.

Oracle Retail AI Foundation

Leverage core retail AI and ML to make decisions on assortments, offers, inventory placement, forecasts, planning, buying, pricing, etc.

Forecasting engine

Provide an intelligent starting point for your planners to increase automation and accuracy.

Customer segmentation

Group customers based on attributes, behaviors, and transactions to tailor offers, pricing, and assortments.

Advanced clustering

Cluster your stores based on traditional approaches of volume, square footage, and region, or leverage ML to cluster stores based on similar selling patterns.

Profile science

Determine the best size ratio for your buys by understanding the true demand of your sizes, considering stockouts.

Attribute extraction and binning

Extract item attributes from free-form descriptions, correcting short forms, misspellings, and other inconsistencies, and apply them to demand transference, customer decision trees, advanced clustering, and more.

Affinity analysis

Determine how items interact with each other for an effective promotional strategy within your financial planning process.

Innovation workbench

Leverage open source along with your data science team to create your own AI and ML models.

Oracle Retail Merchandise Financial Planning improves plan accuracy

Increase profits

Identify opportunities for more profitable inventory investments while ensuring day-to-day decisions align with business objectives. Support proactive retail management, resulting in fewer lost sales, excessive markdowns, and unprofitable exit strategies.

Integrated forecasting

Base plans on accurate demand forecasts, rather than focusing on sales history. Eliminate plan discrepancies and organizational silos with reconciled plan visibility into all departments.

Improved accuracy

Provide views into sales history, actualized weekly sales, and unconstrained forecasts to support better, more accurate planning.

See the Oracle Retail Merchandise Financial Planning datasheet (PDF)

Increased return on investment

Enable receipt flow planning down to the weekly level to maximize return on inventory investment and align promotional activities with strategic goals by geography, class, category, and selling channel.

Reduced markdowns

Ensure that bottom-up item plans reconcile with top-down financial plans, preventing overstocks.

Merchandise Financial Planning screenshot

Oracle Retail Assortment Planning helps meet demand

Plan assortments with ease

Align assortments using a highly visual, end-to-end workflow. Define and execute local market and microsite assortments, improve conversion of traffic into higher sales/margins, and increase customer satisfaction.

Optimize assortment strategy and creation

AI and automation help to provide an effective assortment strategy to maximize return on inventory investment. By factoring in assortment trends or attribute mix from last year, style-color performance by location, and one-off and special buys, get a recommended rate of sale and target options as a benchmark for merchants and planners.

See the Oracle Retail Assortment Planning datasheet (PDF)

React to in-season trends and opportunities

The in-season business process provides planners with the ability to react quickly and effectively to season-to-date actuals and trends with exception management. With one version of the truth, a common business process, and calculations with smart starting points, planners can easily review and update sales, promotions, and markdown plans.

Oracle Retail Category Management

Maximize performance and increase customer satisfaction

Consolidate multiple data sources into an easy-to-consume format, gaining actionable insights and recommendations to drive customer-centric and targeted assortments.

One version of the truth

Recommend formal category roles, strategies, and tactics based on consumer insights and product performance for use in downstream assortment, pricing, promotion, inventory, and space processes.

Review and analyze preseason and in-season category performance

Monitor performance and validate key initiatives are tracking as planned with scorecards related to promotions, private label products, and inventory.

See the Oracle Retail Category Management datasheet (PDF)

Key benefits

Provide a fact-based smart starting point, enabling you to refine inventory based on category/store base knowledge.
Integrate and align category and assortment decisions with financial and space targets/constraints.
Leverage retail AI inputs, exclusively available via Oracle Cloud.
Enable a 360-degree view of the market, customers, competitors, and vendors.

Oracle Retail Assortment and Space Optimization maximizes product placement

Optimize return on space

Optimize assortments to available space to maximize planogram performance, return on space, sales, revenue, and profits.

Drive profit and remain flexible to the changing retail environment

Optimize assortments to store- and cluster-specific needs to maximize return on space, sales, and gross profit while maintaining visual merchandising standards and supply chain considerations.

Improve customer satisfaction

Optimize assortment and placement for the available space for each store to improve customer satisfaction.

See the Oracle Retail Assortment and Space Optimization datasheet (PDF)

Turn data into value

Conduct macro-space optimization what-if analysis to maximize profits.
Create assortment and facing recommendations while balancing supply chain constraints, business rules, and visual merchandising standards.
Leverage fixture data to dynamically create store and space clusters.
Use item-level demand transference in calculations to create optimal assortment mix.

Assortment and Space Optimization screenshot

Oracle Retail Data Store helps leverage retail data

Oracle Retail Data Store is a low-cost, low-code environment that enables retailers to innovate, take control of their data, and extend the capabilities of their Oracle Retail cloud services.

Oracle Retail Data Store is highly scalable and configurable to support the constantly changing retail landscape. It consolidates data on sales, inventory, pricing, promotions, customers, orders, demand, fulfillment, items, suppliers, consumers, and channels to support a retailer’s unique business processes and journeys.