Oracle is a Leader in marketing automation platforms

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Oracle named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

For the thirteenth consecutive year, Oracle has been named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.¹ ² We believe this recognition highlights Oracle’s commitment to helping enterprise marketing and sales teams unify around trusted customer data, focus on high-value opportunities, and achieve precision revenue growth.

Designed for scalability, security, and extensibility, Oracle Eloqua harnesses AI-driven marketing automation to deliver personalized experiences, nurture customer relationships, and drive measurable business outcomes.

As stewards of customer data, marketers are uniquely positioned to drive transformation within their organizations. Oracle Eloqua’s native AI capabilities, and its seamless integration with Oracle Unity CDP, enable our customers to drive relevant and effective engagement, reduce acquisition costs, and boost customer lifetime value. With the expanded Eloqua Guided Campaigns, even non-technical marketers can effortlessly execute targeted, multichannel campaigns, generating conversation-ready sales opportunities and buying group insights.

Stephen Streich Group Vice President of Product Management at, Oracle

 

1. From 2013 to 2020 this Magic Quadrant was known as Magic Quadrant for CRM Lead Management.

2. In 2013, we were recognized by the name: Oracle (Eloqua).

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 23 September 2025, Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.